Gail Horvath, Communications & Project Consultant.

Drawing on the wisdom of her 28 years of business ownership experience,  Gail brings her creative, intuitive and practical organizational skills to the Beam team. Gail and her husband, Elliot Hoffman co-founded Just Desserts Bakery in their home kitchen in l974. She understands from direct experience the enduring value of a strong brand that is true, distinct and compelling.

Gail appreciates times of chaos and change as opportunity for positive transformation and growth. She comprehends and enjoys complexity, employs focused listening skills and asks incisive and thoughtful questions that often challenge others to explore new perspectives. Along with communication and project management skills, she is also a creative photographic artist, blogger and student of indigenous cultures.


Julia Hammerschlag, Associate Management Consultant

With a passion for psychology and philosophy, Julia’s innate curiosity about ‘why we behave the way we do’ led to her interest in the role and impact of Brands on cultural behavior. Her lifelong world travel, with a focus on service, has contributed to a unique and sometimes contrary point of view. A quick study, Julia supports the BEAM team’s work by offering her well-considered insights and global perspective. She is the in-house Gen Y’er — the ‘go-to’ person to translate this unique point of view and expertise in cultural trends, technology and social media. Julia is also upfront and gracious in managing BEAM’s client services. In her downtime she is an ardent foodie, devouring all manner of food related books and restaurant reviews along with joyful indulgence of her subject matter.