Business & Brands

Building Strong Brands

by David A. Aaker
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

by David A. Aaker
Managing Brand Equity

by David A. Aaker
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Scott Bedbury, Stephen Fenichell
Brandscendence: Three Essential Elements of Enduring Brands

by Kevin Clark
Brands and Branding, Second Edition (Economist Books)

by Rita Clifton
Storytelling: Branding in Practice

by Klaus Fog, Christian Budtz, Baris Yakaboylu
Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

by John Gerzema, Michael D?Antonio
Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions

by John Grant
Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story

by Peter Guber
How Brands Become Icons: The Principles of Cultural Branding

by D. B. Holt
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

by Nicholas Ind
The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 4th edition (New Strategic Brand Management: Creating & Sustaining Brand Equity)

by Jean-Noel Kapferer
Strategic Brand Management (3rd Edition)

by Kevin Lane Keller
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

by Duane E. Knapp, Christopher W. Hart
Marketing 3.0: From Products to Customers to the Human Spirit

by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Megabrands: How to Build Them, How to Beat Them

by D. John Loden
The Design of Business: Why Design Thinking is the Next Competitive Advantage

by Roger L. Martin
United We Brand

by Mike Moser
Champions of Change: How CEOs and Their Companies are Mastering the Skills of Radical Change (J-B US non-Franchise Leadership)

by David A. Nadler
The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

by Marty Neumeier
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

by Alexander Osterwalder, Yves Pigneur
Brand Warriors: Corporate Leaders Share Their Winning Strategies

Profile Business
The 22 Immutable Laws of Branding

by Al Ries, Laura Ries
The Making of a Name: The Inside Story of the Brands We Buy

by Steve Rivkin, Fraser Sutherland