FAST GROWTH BUSINESSES
Apple Power Book
The combination of vision, strategy, brand positioning, and team alignment enabled Apple to successfully launch the PowerBook and achieve sales of over $1 billion in their first year.
When Levi’s wanted to launch a new brand in the value conscious channel, they asked BEAM to utilize the integral approach in defining their new brand, setting the growth strategy, and establishing a new, entrepreneurial organization. The result has been the creation of one of the most successful, category defining, and rapid growth brands in Levi’s history.
The new CEO of Torani, guided by the BEAM Integral Approach, led the awakening of a small liqueurs company and turned it into a category defining beverage brand that over the years has grown over 4000 percent.