We co-create with amazing people to find out what is amazing in us.
We discover the truth of this statement over and over in our work and in our daily interactions with people in all parts of life.
We have the joy of working with people throughout the world who most would agree are amazing. Many are well known business leaders. There are also exceptional thinkers, artists, authors and designers that the world recognizes as amazing. And others are “normal” people who have within them amazing gifts to give the world.
Words of wisdom found on placard at our local recycling station—“Normal people are just people you don’t know very well.”
Now you could take this message as … “There is no such thing as normal people” OR you could interpret it as “Once you really get to know someone, you see they are so much more than just Normal, they are in some way Amazing”. Both messages may be true.
If we pay close attention, we can discover the amazing in another person. When we do this we may discover that there is also something amazing in us that gets awakened. And this mutual awakening has the potential to set off a chain reaction of creativity that spreads to many others.
We were reminded of this phenomenon when we recently visited two highly successful client CEOs, both women of great creativity. Each company is setting the pace for innovation in their respective industries. Through our co-creative, breakthrough work with them, we saw and helped them see their amazing innovation potential. They in turn reflected back to us our “amazing” inspiration and contribution to their success.
Back at our own offices, we debriefed our client CEO visits and once again saw how many of our client innovations were seeded from previous encounters with amazing people.
For example, the idea of a futuristic design lab in a CEO’s Fashion Accessories enterprise came from our experiences with two previous clients.
We developed a one-day “Future Lab” for a leading San Francisco investment firm after our work with an amazing school for Gifted and Talented children where we were inspired by their design lab co-created with Stanford University. This in turn inspired the creation of a fashion accessories design lab for customer education and co-creation. Our work with the Investment firm and the Gifted School helped us and them see their amazing potential, and their response helped us see our own creativity in a new light. We, in turn, harness these insights to inspire and bring out the potential in many other clients, including the CEO of the fashion accessories business.
So from innovation in Investments to innovative Schools to innovation in Fashion, the virtuous cycle of amazing begetting amazing continues to grow.
Our learning—Always look for and expect to find the amazing in others and yourself. Then share it as broadly as you possibly can.