In anticipation of greater complexity, the most successful CEOs are preparing their organizations for a journey into unchartered and scary waters, which is a tactic that has been used for centuries. At the edge of their known world, ancient cartographers used to write, “There be Dragons” on the old sea maps. Company leaders, like the ancient explorers, have to prepare their people to creatively adapt to whatever they may encounter in the unknown (especially if they might run into dragons)…
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If you answered “the platform business model”, you’d be right. Apple, Amazon, Google, P&G, GE, etc., they all have superior business models and most of them have or are creating superior platform business models. The platform business model takes the solutions model and turbo charges it…
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